¡°Çѱ¹ ±â¾÷µéÀÌ ¼¼°è ¹«´ë¿¡¼­ °­·ÂÇÑ ±Û·Î¹ú °­ÀÚ·Î °è¼Ó ¼ºÀåÇØ°¨¿¡ µû¶ó, ¼¼°è °÷°÷¿¡¼­ Áö¿øÀÇ ¼Õ±æÀ» ÇÊ¿ä·Î ÇÏ´Â ¼ö¸¹Àº »çȸ ¹®Á¦µéÀ» ´ë»óÀ¸·Î °øÀÍÈ°µ¿À» ÆîÃÄ¾ß ÇÒ Çʿ伺 ¶ÇÇÑ °è¼Ó Ä¿Áö°í ÀÖ½À´Ï´Ù. ÀÌÁ¦ ±â¾÷ÀÇ »çȸÂü¿© »ç¾÷Àº ´Ü¼øÇÑ ÀÚ¼±È°µ¿ ±× ÀÌ»óÀÇ Àǹ̸¦ °®°Ô µË´Ï´Ù. ÀÚ¼±, °øÀÍ, ÀÌŸÁÖÀǸ¦ ½ÇÇöÇϸ鼭 µ¿½Ã¿¡ ºñÁî´Ï½º»óÀÇ ½Ç¸®·Î °ÅµÑ ¼ö ÀÖ´Â ÈǸ¢ÇÑ ¹æ¹ýÀÌ µÇ°í ÀÖ´Â °ÍÀÔ´Ï´Ù.¡±

                                                                                   -¡®Çö´ë ¸¶ÄÉÆÃÀÇ ´ëºÎ¡¯ Çʸ³ÄÚƲ·¯¿Í ³½½Ã ¸® Àú CSR¸¶ÄÉÆà ¹ßÃé-

¿ùµåÅõ°Ô´õ´Â »çȸÂü¿© »ç¾÷À» ÆîÄ¡´Â ¸ðµç ±â¾÷°ú Á¶Á÷ÀÌ ¡®¼±Ç࡯°ú ¡®ÀÌÀÍ¡¯À̶ó´Â µÎ ¸¶¸® Åä³¢¸¦ ¼º°øÀûÀ¸·Î ÀâÀ» ¼ö ÀÖµµ·Ï µµ¿Íµå¸± °ÍÀÔ´Ï´Ù.

*°øÀÍÄ·ÆäÀÎ(Cause Promotions)
*°øÀÍ¿¬°è¸¶ÄÉÆÃ(Cause-Related Marketing)
*»çȸ¸¶ÄÉÆÃ(Corporate Social Marketing)
*»çȸ°øÇåÈ°µ¿(Corporate Philanthropy)
*Áö¿ª»çȸÀÚ¿øºÀ»ç(Community Volunteering)
*»çȸåÀÓ °æ¿µ ÇÁ·¢Æ¼½º(Socially Responsible Business Practices)

1´Ü°è : Àü¹®ÀûÀÌ°í ü°èÈ­µÈ CSR½Çõ
2´Ü°è : ÀÓÁ÷¿ø ÀÚ¿øºÀ»ç ÇÁ·Î±×·¥ °­È­
3´Ü°è : °í°´À» ÅëÇÑ ±â¾÷À̹ÌÁö Çâ»ó
4´Ü°è : ±â¾÷ÀÇ ¼ºÀå°ú ÀÌÀÍâÃâ

1) Á÷Á¢±âºÎ : °èÁÂÀÔ±Ý, ¹æ¹®±âºÎ(»çȸ°øÇå 1% ³ª´®)
2) ÀÓÁ÷¿øÀÇ ±â±Ý Á¶¼º(Èñ¸Á ¹Ù±¸´Ï Ä·ÆäÀÎ, ¸ÅĪ±×·£Æ®)
3) ±â¾÷¹°Ç°ÈÄ¿ø
4) ÀÓÁ÷¿ø ¹× °¡Á· ÀÚ¿øºÀ»ç
5) À̺¥Æ® °øµ¿±âȹ : ´ëÇлý ÇØ¿ÜÀÚ¿øºÀ»ç
6) 1»ç1ÃÌ °á¿¬ : ¾î¸°ÀÌ °á¿¬